What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner or service provider (in this case, SmartTrack) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third-party cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services.
Cookies served through our SmartTrack Sites
The specific types of first and third-party cookies served through our SmartTrack Sites and the purposes they perform are described in further detail below:
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our SmartTrack Sites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the SmartTrack Sites, you cannot refuse them without impacting how our SmartTrack Sites function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Statement.
These cookies are strictly necessary to provide you with services available through our SmartTrack Sites and to use some of its features, such as access to secure areas.
These cookies support our payment services, credit card processing, and fraud prevention through Stripe.
Performance and Functionality Cookies
These cookies are used to enhance the performance and functionality of our SmartTrack Site. They help us to know which pages are the most and least popular and to see how visitors move around the SmartTrack Site. All information these cookies collect is aggregated. Although important to us, these cookies are non-essential to the use of the SmartTrack Site. However, without these cookies, certain functionality may become unavailable.
Provides access to website options and services and protection from cross-site request forgery attacks.
Analytics and Customization Cookies
These cookies collect information that is used either in aggregate form to help us understand how our SmartTrack Sites are being used or how effective our marketing campaigns are, or to help us customize our SmartTrack Sites and application for you in order to enhance your experience. These cookies may be set by us or by third-party providers whose services we have added to our pages.
These cookies support analytics and functionality tracking for use of Stripe's services.
These are set by Google Universal Analytics. They are used to calculate visitor, session and campaign data for our SmartTrack Site analytics reports.
This cookie helps Twitter improve and understand how people use their services, including Twitter buttons and widgets, and Twitter Ads.
Advertising (Targeting) Cookies
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising".
These cookies enable behavioral advertising and analytics by Google.
These cookies enable behavioral advertising and analytics by YouTube.
These cookies enable behavioral advertising and analytics byTwitter.
These cookies and tracking pixels enable behavioral advertising and analytics by Facebook.
These cookies enable behavioral advertising and analytics by LinkedIn.
Other tracking technologies
We and our third-party partners may use other, similar technologies from time to time, like SDKs, pixels (or "clear gifs") and other tracking technologies. Pixels are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our SmartTrack Sites or, in the case of SDKS, visited our Apps. This allows us, for example, to monitor the traffic patterns of Visitors from one page within our SmartTrack Sites to another, to deliver or communicate with cookies, to understand whether you have come to our SmartTrack Sites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair the functionality of these technologies.
Targeted online advertising
We have engaged one or more third-party service providers to track and analyze both individualized usage and volume statistical information from interactions with our SmartTrack Sites. We also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our SmartTrack Sites and/or to manage and serve advertising on other sites.
Facebook: We also use the pixel function of Facebook Custom Audiences to identify users who have landed on certain pages for the purposes of target group-orientated remarketing and advertising. The Facebook pixel stores a cookie, which means that information about your visit to our SmartTrack Site will be shared with Facebook. Also, as part of the "advanced matching" undertaken by Facebook, other personal information (such as telephone number, email address, Facebook ID) may be shared with Facebook in a protected (hashed) form. These cookies and the information collected are used to create target groups to help Facebook deliver advertising on our behalf to users who have previously visited our SmartTrack Site when they are on Facebook or a digital platform powered by Facebook Advertising, and to track advertising success. You can modify your Facebook Ad settings to restrict these advertisements. Navigate to Settings/Adverts in your Facebook account to adjust your preferences. Learn more about the different types of Facebook cookies here: https://www.facebook.com/policies/cookies/
How can I control cookies?
You have the right to decide whether to accept or reject cookies.
Website Cookie Preference Tool: You can exercise preferences about what cookies are served on our SmartTrack Sites by visiting our cookie settings preference center, available at the bottom of this page. You can also exercise your SmartTrack Site cookie preferences by visiting the TRUSTe preference center by clicking this link: http://preferences-mgr.truste.com/.
Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third-party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new end user to our system.
Do Not Track: Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit "Do Not Track" or "DNT" signals. Since uniform standards for "DNT" signals have not been adopted, our SmartTrack Sites, Connected Sites, Landing Pages, and Websites do not currently process or respond to "DNT" signals. SmartTrack takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about "DNT", please visit All About Do Not Track.
How often will you update this Cookie Statement?
The date at the bottom of this Cookie Statement indicates when it was last updated.
Where can I get further information?
Updated August 9, 2020
We want to ensure you are comfortable with how your information is collected at SmartTrack. If you do decide to disable cookies below, you will still have full access to the core functions of the SmartTrack platform, including signing up and managing assets.